Privacy Policy

Apex Health & Fitness ("we," "our," or "us") is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our mobile application, or engage with our fitness and wellness services.

Please read this policy carefully. If you disagree with its terms, please discontinue use of our services.

We may collect the following types of information:

• Personal Identification: Name, email address, phone number, and billing address when you register or purchase a plan.
• Health & Fitness Data: Workout logs, nutrition information, body metrics, and progress data you voluntarily submit through our app or coaching platform.
• Payment Information: Processed securely through our payment provider. We do not store full credit card numbers.
• Device & Usage Data: IP address, browser type, pages visited, time spent, and other diagnostic data collected automatically.
• Communications: Messages sent through our coaching inbox or contact forms.

We use the information we collect to:

• Provide, operate, and improve our fitness and wellness services.
• Process transactions and send related information, including purchase confirmations and invoices.
• Deliver personalized coaching, workout plans, and nutrition guidance.
• Send administrative information, such as updates to our terms or policies.
• Send promotional communications (you may opt out at any time).
• Monitor and analyze usage trends to improve user experience.
• Protect against fraudulent or unauthorized activity.

We do not sell, trade, or rent your personal information to third parties. We may share your data only in the following limited circumstances:

• Service Providers: Trusted vendors who assist in operating our platform (e.g., payment processors, cloud hosting, email services), bound by confidentiality agreements.
• Legal Requirements: When required by law, regulation, or court order.
• Business Transfers: In connection with a merger, acquisition, or sale of assets, with appropriate data protections in place.
• With Your Consent: For any other purpose with your explicit consent.

We use cookies and similar tracking technologies to enhance your experience, analyze site traffic, and understand where our users are coming from. You can instruct your browser to refuse all cookies or indicate when a cookie is being sent. However, some features of our service may not function properly without cookies.

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. When data is no longer needed, we securely delete or anonymize it.

Depending on your location, you may have the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate data.
• Request deletion of your personal data.
• Opt out of marketing communications at any time.
• Lodge a complaint with a supervisory authority.

To exercise any of these rights, please contact us at Admin@apexfitnessusa.com.

Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you become aware that a child has provided us with personal information, please contact us immediately and we will take steps to remove such information.

We implement industry-standard security measures to protect your information, including SSL encryption, secure servers, and access controls. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Our website and app may contain links to third-party websites, including social media platforms and partner services. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

We may update this Privacy Policy from time to time. We will notify you of any significant changes by updating the "Last updated" date at the top of this page. Continued use of our services after changes constitutes your acceptance of the updated policy.

If you have any questions or concerns about this Privacy Policy, please contact us: